Two of our favourite brands join forces as This Mum Runs and Vitality announce a new partnership
We’re used to seeing the Vitality logo sitting snugly next to popular events such as the London 10,000 and the Big Half, and now we’re going to be seeing it even more, as the innovative health and life insurance and investment company has teamed up with This Mum Runs, a community we love and know well dedicated to mums who run.
Vitality will work closely with brilliant founder Mel Bound and the 100k strong community of women, supporting them to empower mums everywhere to be healthier. As part of their partnership, Vitality and TMR will create community based initiatives that enable women to overcome their barriers to exercise, enhance the experience within the TMR Run30 coaching app and encourage women to join their network of free weekly runs. Vitality will also sponsor their network of volunteers – the TMR Run Angels – who drive participation within their local communities.
Mel Bound, Founder & CEO of This Mum Runs, said: “At the very heart of This Mum Runs is a desire to create a world where all women enjoy the life changing benefits of being active; to understand the barriers that many women face, and unlock them using the power of a supportive community that “gets you”, and a pressure free ethos. Having Vitality’s backing is a huge boost to the work we are doing, our values are so closely aligned we know our community will benefit significantly.”