OOFOS will be donating profits from online sales as part of their Project Pink campaign
OOFOS are our recovery footwear faves – slipping on a pair of their shoes or flip-flops after a long run is the perfect way to look after our tired feet and legs.
Now, staff at hospital staff at The Royal Marsden cancer centre will get to experience that same support during long shifts on their feet, as OOFOS announce a new partnership with The Royal Marsden Cancer charity. It’s all part of OOFOS’ Project Pink initiative, aiming to support and raise awareness of breast cancer. As well as supplying OOFOS OOcloogs to the hospital staff, OOFOS will be donating 2% of all net online sales to the charity.
The Royal Marsden Cancer charity raises money to support The Royal Marsden, a world-leading cancer centre whose research into new and improved treatments benefits cancer patients everywhere. “This is a cause very close to the heart of the OOFOS brand and its entire team,” says Giles Cundell, Head of International at OOFOS. “We hope that the partnership will reinforce our commitment to supporting, fundraising and championing cancer charities in their vital work.
“Additionally, now more than ever, is a time to be wholeheartedly looking after the UK’s NHS staff, who work tirelessly to give the best possible care patients. We are confident our shoes will help them feel better and recover faster after a long shift.”
The partnership was officially launched by cancer patient, runner and columnist Deborah James (@bowelbabe), who gave the team who keep her alive their new pairs of recovery shoes. “In this picture are some members of the interventional radiology team, who have operated on me many times under CT guidance,” says Deborah. “I’ve got a pair of these clogs myself (although I use them for gardening!), so I’m really pleased to be able to give them to the team who look after me to take a load off their feet.”
You can find out more about the partnership here.