lululemon have launched a brand new collection of workout trainers, starting with the Blissfeel running shoe. We find out more...
We love running shoe news, especially when it’s about a brand new pair of shoes that we know we’re going to love. Enter lululemon’s exciting announcement: they’re launching a brand new collection of workout trainers this year.
We’re big fans of their running sports bras and leggings, so we were thrilled to hear that the collection includes a pair of trainers designed especially for female runners: the Blissfeel running shoe.
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lululemon have spent 4 years researching and developing these shoes, studying the feet of over a million women to create a trainer that promises support, cushioning and a spring forward with every step.
“Footwear is the natural next step for us to expand and apply our long history of innovation in fit, feel and performance, and it represents an exciting moment for our brand,” said lululemon CEO Calvin McDonald. “We are entering the footwear category the same way we built our apparel business—with products designed to solve unmet needs, made for women first.”
The lululemon running shoe will be available on 22nd March and you can sign up for updates on their website. The collection also includes three workout and training shoes, and a pair of sliders for post-workout, which will all be released later in the year. Watch this space for more info!
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