inov-8 turn trail shoe sales into trees on Green Friday - Women's Running

inov-8 turn trail shoe sales into trees on Green Friday

Author: Kate Sellers

Read Time:   |  December 18, 2020

Trail running specialists inov-8 have donated £9,600 towards the planting of new trees, thanks to their Green Friday sale

We loved seeing so many brands getting involved with Green Friday this year (donating money from sales on Black Friday to environmental causes, if you missed it). inov-8, a Lake District-based company known for their tip top trail running footwear and kit, raised an impressive £9,600 through their Green Friday sales to help tackle climate change. 

They’ve donated it to Cumbria Wildlife Trust, a local voluntary organisation devoted to the conservation of wildlife and wild places in the county. It will be spent on the trust’s carbon reduction projects, which include planting trees and restoring peat bogs. 

“It was brilliant to get the phone call from inov-8 saying that they wanted to help us,” says Michelle Waller, Senior Development Officer for Cumbria Wildlife Trust. “This donation will contribute towards planting over 2,000 trees at Staveley Woodlands (in the Lake District, UK) over the next year. It will also help to keep Foulshaw Moss Nature Reserve a healthy, functioning peat bog.” 

Peat bogs may not sound all that exciting, but they are hugely important to reducing our environmental impact. “They lock away harmful CO2, stopping it from leaking back into the atmosphere,” Michelle explains. “This 350-hectare site at Foulshaw alone locks away over 5,300 tonnes of carbon dioxide each year.” 

inov-8’s COO Michael Price joined the Cumbria Wildlife team this week to start planting trees. “I’m proud of our fans, both old and new, who supported us during Green Friday,” says Michael. “We’re already working with the Cumbria Wildlife Trust to run more initiatives to continue playing a part in protecting the planet.” 

If you’d like to join them, they’ll be launching a Strava challenge later this month, ‘Run for the Hills’, encouraging people to enjoy running over the Christmas period and raise money for the trust’s carbon reduction projects. 

Written by

Kate Sellers

Kate Sellers

Kate is our Senior Digital Executive and a keen runner. She's also a qualified Personal Trainer and yoga teacher, so she knows her stuff about workouts, cross-training and stretching. She loves to combine running and exploring, so you'll often find her testing out the latest kit in exciting locations across the UK and beyond. Kate champions exercising for enjoyment. "Most of the year, you'll find me running for fun and wellbeing," she says. "That being said, I do still love the thrill of training for a race from time to time!"

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