Hackney Moves launches the first-ever half marathon NFT reward - Women's Running

Hackney Moves launches the first-ever half marathon NFT reward

Author: Kate Sellers

Read Time:   |  June 15, 2022

Hackney Moves is moving into the future by offering the first-ever half marathon NFT reward. What's an NFT, you ask? We find out – and learn what it has to do with running

Don’t get us wrong, we love donning our well-deserved medal at the end of a race. But we know that physical medals do raise some environmental questions at a time when we’re all trying to be more sustainable. Not to mention storage problems! Anyone else got a drawer of them that they like to avoid?

So, we were super excited to hear about Hackney Moves’ jazzy new initiative. They’ve launched the first ever half marathon NFT finisher reward. We wanted to find out more…

What is an NFT?

If you’re anything like us, you’re not entirely sure what an NFT is. Let’s break it down. NFT stands for Non-Fungible Token. What does that mean exactly? It involves a lot of modern cryptocurrency lingo, but essentially it’s a totally unique piece of digital material (usually art or music).

What does running have to do with NFTs?

Hackney Moves have created their own NFT digital artwork made available exclusively to race winners of the Hackney Half Marathon 2022. Each NFT is personalised with the runner’s finish time, with gold, silver or bronze thread running through the moving design to reflect the place of the winning men and women.

We absolutely love this idea. Not only does it feel fun and futuristic, but we think it could be a great and sustainable way of rewarding race participants in the future. It would be a lovely option for sharing a race achievement online, which is something we definitely miss when we opt for current, more eco-friendly alternatives.

We never thought we’d be the ones saying this, but watch this space for more NFT updates. We’ll be sure to share if we get our hands on one someday soon!

Written by

Kate Sellers

Kate Sellers

Kate is our Senior Digital Executive and a keen runner. She's also a qualified Personal Trainer and yoga teacher, so she knows her stuff about workouts, cross-training and stretching. She loves to combine running and exploring, so you'll often find her testing out the latest kit in exciting locations across the UK and beyond. Kate champions exercising for enjoyment. "Most of the year, you'll find me running for fun and wellbeing," she says. "That being said, I do still love the thrill of training for a race from time to time!"

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