The Sunrise Reborn collection aims to minimise the environmental footprint of running products
We’re always looking to celebrate sustainability, and so far we’ve been impressed by ASICS’ recent green initiatives – from replacing standard polyester materials in all their shoes with 100% recycled material to creating a more environmentally-friendly shoe box.
Now, they’re taking another exciting step towards their goal of achieving net-zero CO2 emissions by 2050 with their new Sunrise Reborn collection.
These jazzy running shoes are made from recycled clothing collected in Japan. The collection was inspired by the apparel ASICS created for the Tokyo 2020 Japan Olympic and Paralympic team, which was made from upcycled materials. This innovative technology allows ASICS to recycle, remake and restyle discarded materials into new textile designs.
“Since our founding in 1949, ASICS’ purpose has been to help people achieve a sound mind and body,” says Yasuhito Hirota, COO and President of ASICS. “But, for that, they need a sound Earth to exercise on. That’s why we’re committed to playing our part in building a circular economy that helps to reduce CO2 emissions and keep global warming at less than 1.5oC. Through sustainable products like Sunrise Reborn, we want to let people all over the world enjoy the mental and physical benefits of sport while preserving the planet for future generations to come.”
The collection includes two of ASICS staple running shoe designs, the Metaride and the Gel-Quantum 360 TYO, both in that glorious sunrise red colour way. To find out more about them, head to ASICS.com.