Ultrarunning on TV | Women's Running

Ultrarunning on TV

Read Time:   |  November 24, 2020

Mainstream TV rarely covers ultrarunning. Now Peter Tomlinson hopes crowdfunding will help raise the profile of the sport and bring more of it to our TV screens

Ultrarunning might be one of the fastest growing sports in the world, but you’ll be hard pressed to find much coverage on the main television channels. However, a specialist TV channel, focused on endurance sports, is now hoping to raise the profile of the sport and produce more coverage from live events when they start again.

Endurance Sports TV already offers content about ultrarunning but is crowdfunding to increase the content it can offer about the sport.

“Our TV channel is the first dedicated to endurance sports, including ultrarunning,” says Peter Tomlinson, CEO of Endurance Sports TV.

“We’ve had a fantastic reception from the running community and now have a vision to bring together a collection of world-class endurance sports.

“Fans of ultrarunning will be able to watch videos, documentaries and original content about the sport. We aim to go live to events as they return and create original content.

Peter and his team are now looking for running fans to help crowdfund the next round of investment so they can continue bringing ultrarunning TV content to the channel.

“We already have 5,000 app downloads and a growing market of fans and participants. However, we want to take the channel to the next level and add more content and reach more users. With support from the fans out there, we will be able to create a viewing experience like no other,” says Peter.

The company is aiming to raise £150,000 through crowdfunding via Crowdcube with supporters offered rewards such as free subscriptions.

Fingers crossed that lots of people get behind the campaign and we’ll soon be able to watch more about the likes of the Marathon des Sables on our screens, the iconic ultra that crosses 156 miles of the Sahara Desert.

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