'Running gives me a clear head for business' - Women's Running

‘Running gives me a clear head for business’

Author: Chris Macdonald

Read Time:   |  November 17, 2014

Parisa Louie is founder, owner and CEO of WatchFit, a new fitness app that helps people track their goals. Running is not only her passion but also helps her keep a clear head for business…

How long have you been running?
I was always very active at school in Denmark. I enjoyed running but was probably better at the sprints. I’ve kept it up since. I’ve not always been as consistent as I’d have liked. It’s ironic because running is a great release from all these other matters but occasionally gets swallowed up by them.


What is the best thing about running for you?
I love running in the morning. It is such a great way to start the day with a boost. The sense of peace first thing, the smells and the whole atmosphere in the park as the sun comes up is just mind-blowing.

What do you do to motivate yourself to run when you dont feel like doing it?
I tell myself I need to buy something from the supermarket and have no time and no car so I must run. This gets me up and out and then I just keep going! I try and memorise the high from a previous run and tell myself the only way to replicate it is to run again. Sometimes I deny myself breakfast until I’ve run and believe me this works as I love breakfast!

Have you completed any races? 
I’ve taken part in a few events in Spain and UK and the most fun I’ve had was in The Color Run.

What running goals do you have for the future?
I’m looking to tackle a triathlon and a marathon. Before then there will be a few 10K events.

What would life be like if you couldnt run?
I can sum that up by remembering the lady I saw recently at a cash till in my local Waitrose. I’d been running and as she checked out my shopping we started talking. She said she’d been a runner too but had been stricken with Multiple Sclerosis and was no longer able to do anything very physical. She had tears in her eyes and so did I. We take our health and mobility for granted each day that we possess it, but it’s a total blessing and one that can be ripped away for any reason at any moment.

How does running benefit you in terms of your ability to run your business?
It calms me down! The fact it relates directly to what we are about at WatchFit helps too. I run with members of the team, I encourage them and they badger me too! I feel boosted and happier when I run prior to work. Running shares many common dynamics with running a business. It’s about moving forwards, dealing with whatever you come across, keeping going one stride at a time, being sure-footedand pushing on even when your body and/or mind might be tiring and protesting!

Tell us a bit about your business. What is the app and what gave you the idea for it?
WatchFit is a one-stop-shop for great downloadable fitness, health and nutrition plans, all exclusively provided by experts from around the world. Many of the plans are have communities built around them so people can share the information about how they are getting on, post pictures of the meals they are eating and encourage and motivate each other.

What made you think it would be a good idea?
I wanted to create a resource like no other, where people can find programmes and plan to meet their exact health and fitness goals and where they could be fully engaged and motivated by the communities built up around the various plans.

Do you think more women would succeed in business if they were to make exercise a regular part of their lives?
People can only benefit from exercise. The old adage ‘healthy body healthy mind’ might be a bit of a tired cliché but it is also absolutely true. Exercise is great for enhancing self-image and bolstering self-confidence which can really benefit women in business.

Visit www.watchfit.com and find WatchFit in The App Store.


Chris Macdonald

Editor-at-Large, Women's Running

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