How to become a top running blogger - Women's Running

How to be a top running blogger

Author: Chris Macdonald

Read Time:   |  May 15, 2014

How to be a top running blogger

How to be a top running blogger

I never intended to start running I joined a gym six years ago as a means to getting fitter. I hadn’t gone with the intention of starting running but running on the treadmill was the only thing I enjoyed about the gym. I liked the feeling of running and the achievement of being able to run a little bit further each time. Eventually I started running outside, quit the gym and never looked back.

I started Lazy Girl Running to find like minded people I wanted to talk about this new world I’d entered into with other people who understood how I felt – the highs and the lows – about running. I didn’t know anyone else who ran and I’ve always been a writer so it became a natural step to talk about running online via the blog.

I didn’t give a lot of thought to building my audience For the first couple of years of writing the blog I didn’t even tell my friends and family I was doing it so for a long while my stats were very low. But people started to find it and would leave me lovely comments about how much they enjoyed it, which was nice. I was listed on the Channel 4 website as one of the top women’s health blogs and after that more and more people started visiting it.

Blogs must personally connect with their audience I find that people read my blog to follow my personal journey because they can relate to where I’ve come from – that’s the difference between personal blogs and magazine style websites. If I’m building up to a big race it keeps people coming back to see how I’m getting on and when I post a race report I get a spike in traffic.

Ironman UK is taking over my blogging time Right now I only blog about once a week. Training for Ironman UK in July is taking up a lot of my time but I try to post something every week because training for my first Ironman is a journey I’ll only do once and I want to have it documented for myself if not for other people who might be interested in it.

There are no rules when it comes to blogging Because of this, when you first start out the temptation can be to look around at what other people are doing and do something similar. But having written for various publications where an editor will dictate what I write about, how long it should be and when I need to publish it, the best thing about blogging is that it’s on my own terms.

My only advice is to create something that you’re proud of Do it because you enjoy it. Very few bloggers make a living out of writing their blog, so if you don’t enjoy writing it there’s very little point.

I wrote my book The lazy Runner in Australia More and more people started stopping by my blog and emailing me to tell me that they’d gone back to my first post and started reading it from the very beginning because they wanted to follow my journey from the start. I didn’t want to change those original posts but I wanted to tell my story again with the benefit of hindsight and what I wish I’d known when I’d started. So while I was away travelling in Australia, I picked up a pen and paper and started writing it the old fashioned way. When I got back I pitched the book to a couple of publishers and one of them took it on.

Write This Run celebrates running bloggers Myself and Liz Goodchild [www.lizgoodchild.co.uk] met through our running blogs and eventually met up in real life. We started Write This Run [www.writethisrun.co.uk] because there’s this amazing community of running bloggers online that we wanted to bring together in the real world to learn from each other and experts in running and writing. We started with a conference for 50 people and now we host blogging workshops too.

Never underestimate your limits My next big challenge is Ironman UK in July. One thing I’ve learnt through running and then getting into triathlon is that you’re capable of much more than you think. So after that, who knows?

Laura Fountain’s debut book The Lazy Runner can be ordered on Amazon here

Are you a running blogger? What do you blog about? Email us at [email protected] or talk to us in the comment thread below – we will do our best to get back to you soon. Join the Women’s Running UK community for more comment, analysis and race information direct to your inbox. Follow us on twitter via @womensrunninguk

Chris Macdonald

Editor-at-Large, Women's Running

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