Spotify gets personal for runners - Women's Running

Spotify gets personal for runners

Read Time:   |  May 21, 2014

Spotify gets personal for runners

Spotify gets personal for runners

Adidas has partnered with one of the world’s leading digital music sources, Spotify, to #boostyourrun with personalised playlists.

Runners can visit and input location, distance, musical interest and desired workout intensity to create a playlist that opens in a Spotify app.

This will generate a selection of tracks tailored to the distance and music that matches the runner’s desired intensity which includes ‘easy’, ‘moderate’ and ‘push it’.

Unusual opportunity

Boost Your Run marks the first time Spotify will leverage its library of more than 20 million songs to provide a personalised playlist for runners. In a matter of seconds runners can easily enjoy a new Spotify playlist each time they lace up with the adidas Boost Your Run activation.

Boost makes everything about running better and now that also includes the music that millions of runners rely on for motivation

– Adrien Leek, senior vice president of adidas running.

Runners are encouraged to share their experience using #boostyourrun via Facebook, Twitter or Instagram. Runners who use #boostyourrun also have a chance to be rewarded with prizes such as full year Spotify Premium accounts for their participation.

Adidas Boost Your Run is available wherever Spotify is accessible. Spotify coverage continues to grow globally and for a complete list of areas that offer Spotify and Boost Your Run, please click here.

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