HOKA ONE ONE launch first ever apparel range | Women's Running

HOKA ONE ONE launch first ever apparel range

Read Time:   |  March 3, 2020

Footwear brand HOKA ONE ONE have just announced the release of a 27-piece apparel collection

Running shoe experts HOKA ONE ONE have announced that they will be releasing their first apparel collection, available online from 9 March.

The 27-piece collection features clothing and accessories for both men and women and is designed to enhance performance as well comfort. From running tights to technical tops, the new range aims to fill the gaps in an athlete’s wardrobe, with practical designs that fit comfortably and securely.

HOKA will also feature hoodies, hats, a lifestyle tee and a puffer jacket, making the collection easily adaptable from sportswear to daywear. The apparel ranges from £40-£195 and the accessories from £10-£30.

“Our mission at HOKA is to empower athletes of all types to feel like they can fly, and that mission frequently leads us to break new ground in creating products that will outperform the competition,” said Wendy Yang, President of HOKA ONE ONE. “Our new apparel line includes previously unseen designs meant to meet the unique needs of the HOKA consumer. Equally important, we believe no athlete should have to choose between technology designed for high-level performance and a comfortable fit and feel. This new collection provides both, so everyone can feel ready to take on the world – or fly over it.”

HOKA ONE ONE announced earlier this year that they would be teaming up with women’s charity A Mile In Her Shoes to promote inclusivity in sport. This new clothing range, based on research undertaken by HOKA in 2018, supports their philosophy of acceptance, catering for many different types of athlete. Designers have also focussed on sustainability, using a large amount of recycled materials. The new print catalogue, a first for HOKA, will also be made from recycled paper and will showcase the new products on a diverse group of athletes.

 

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