HOKA ONE ONE announce the pre-launch of their most exciting shoe yet | Women's Running

HOKA ONE ONE announce the pre-launch of their most exciting shoe yet

Read Time:   |  June 15, 2020

Live life on the Edge with the new release from HOKA ONE ONE

HOKA ONE ONE have today announced the launch of the Clifton Edge – and it looks very different! The first thing that you’ll notice is that extended heel (clearly a learn from HOKA’s bonkers-looking TenNine, launched earlier this year).

Women’s Running have been lucky enough to get their hands on a pair, and the thing is that while the first thing you notice is that heel, the second thing you notice is the weight – these are incredibly light.

Let’s hear about the design from HOKA: “The Clifton Edge features a unique extended heel geometry designed to provide a smooth impact for a gliding sensation while moving; combined with the softest, lightest foam yet featured in any HOKA shoes, the Clifton Edge is the latest pinnacle in the brand’s unique approach to footwear and apparel. It is designed to be the smoothest ride on the road.”

Part of the well-known and well-loved Clifton family, this is the first shoe in that fold to take a design swerve. But at its heart, the Edge is a Clifton: you still get that mega cushioning, and you benefit from that light weight that you’d expect from a Clifton. Let’s take a closer look at the specs…

Firstly, an intuitive heel pull-tab is easy to use and optimises the fit to your achilles. The heat-pressed TPU yarn that makes up the outer delivers focussed support and, paired with HOKA’s lightest and softest foam to date, offers exceptional comfort. The extended edge geometry delivers a smooth, soft landing and the lightweight rubberised EVA sole enhances ground contact and creates a supportive cradle.

Wendy Yang, President of HOKA ONE ONE, says, “We believe the Clifton Edge will improve upon how athletes everywhere experience movement, and possibly open the door to that experience for even more people.”

It’s a bold claim. And a bold shoe. Look out for a full review in the magazine and right here soon.

The Clifton Edge is available at hokaoneone.eu for pre-sale on 15 June 2020 and will launch online and at select retailers on 1 July 2020.

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