5 sustainable Black Friday running deals - Women's Running

5 sustainable Black Friday running deals

Author: Holly Taylor

Read Time:   |  November 25, 2020

Here are some of the best deals on running gear that are also kind to the planet

Black Friday is turning green all over the internet, and we’re loving it. The annual period of pre-Christmas sales is a great way to get your hands on some high-quality running gear at an affordable price, but the sheer consumer-driven madness of it all can weigh heavily on our consciences – how much joy can we really get out of a purchase if it carries with it a huge carbon footprint, or a questionable ethical source?

Brands like Ethical Consumer have been encouraging a boycott of Black Friday sales for years, as the biggest deals tend to go hand-in-hand with mega profits for huge tax-avoiding corporations. That’s before we even come onto the environmental impact of the shopping bonanza taking place over the course of this weekend. It’ll come as no surprise that buying fewer, higher-quality items is the best way to manage an eco-conscious running wardrobe, and this is at total odds with the ethos of Black Friday. The good new is, though, that you can still support some of your favourite smaller brands while championing fair trade and sustainability – we’ve listed some of our favourite options below…

Support the Cumbria Wildlife Trust with inov-8

Trail shoe legends inov-8 are offering up to 70% off their top-quality running gear with their Green Friday initiative, while also showing their support for the Cumbria Wildlife Trust. 5% of all profits will be donated to the charity, which is based near their HQ in the Lake District, and will be used to plant trees, restore peat bogs and more.

Michelle Waller, Senior Development Officer for Cumbria Wildlife Trust, said: “Planting trees and restoring peatbogs are our best weapon against climate change because they lock away harmful carbon dioxide, so that it doesn’t leak back into the atmosphere.

“Healthy peatlands full of bogs are actually the UK’s largest carbon store – they lock away 28.5 million tonnes of CO2 in the Lake District alone. The money received from inov-8 customers’ Green Friday purchases will help us maintain these special peatlands, plant more trees, and keep carbon locked away.”

The deal spans a huge range of their gear, from must-have shoes and clothing to trail backpacks, including the TERRAULTRA G 260, which is our top pick.

Show your love for parkrun with Brooks

We absolutely love Brooks kit, so we were thrilled to discover that they’ll be donating 10% of their Black Friday and Cyber Monday profits to parkrun. It’s been a tough year without our ritual Saturday morning parkrun, so Brooks want to show their support while we all wait for it to be safe to be back on the parkrun start line together again.

Brooks announced a three-year partnership with parkrun earlier in the year, just before all events were put on hold due to COVID-19 restrictions. The 5K running event is completely free and operates all over the world, relying on its incredible volunteers, so the profits donated by Brooks are vital for keeping parkrun going.

Nick Pearson, CEO of parkrun commented: “parkrun events in the UK and Ireland have been closed since March which has of course created a set of unique challenges for parkrun as an organisation. During this period of uncertainty, the potential donations received through this partnership with Brooks are more important than ever in supporting the return of parkrun events and supporting the long-term sustainability of our free events.”

Matt Dodge, MD of EMEA at Brooks said: “Running is a limitless source of positive energy, and it continues to give so much back to people. And while the broader running community has shown incredible resiliency in staying connected and active, we’ve been collectively challenged this year to share that positive energy at events like those hosted by parkrun. We believe strongly in the timeless importance of the platform they provide, and we are thrilled to partner with them and continue supporting their mission.”

Check out some of the brilliant deals on Brooks kit this weekend, including one of our favourite running shoes: the Ghost 12.

Clean up the planet with Osprey

Outdoor accessory brand Osprey are shunning the traditional Black Friday activity by instead donating 20% of sales to EOCA environmental projects to help clean up plastic pollution in the outdoors. The organisation funds conservation projects and makes a tangible difference to threatened wild areas, species and habitats. The donations from Green Friday will be used to fund multiple worldwide projects focusing on a plastic free outdoors.

The key projects they’ll be supporting involve cleaning up plastic waste in oceans, seas, rivers, lakes and coastlines as well as pushing for plastic-free woodlands in the UK. The work that EOCA does is vital for conserving ecosystems, empowering communities and protecting the planet.

“Osprey is committed to becoming the most sustainable outdoor hardgoods brand worldwide, with a laser focus on chemistry and fabrics, as well as our social responsibility as the world’s number one specialist backpack company” says Jonathan Petty, Osprey Europe MD. “Last Green Friday our community helped to fund the planting of over 1,300 trees, helping to restore tropical forests in Borneo and Ecuador. This year, we look forward to funding another cause which is close to our heart; the reduction of plastic pollution in the outdoors”

We’ll be keeping an eye out for a good deal on their hiking backpacks, so we can make the most of our gorgeous countryside while supporting its conservation.

Grow trees with Women’s Running

This year we’re doing things a little differently, too, and are teaming up with our local not-for-profit community group More Trees BANES to grow ten trees for every subscription bought during Green Friday. Plus, you’ll save 45% off the cover price, so it’s a win for everyone!

More Trees BANES are working hard to protect and plant trees in the Bath and North East Somerset area. Set up in 2008, they are run entirely by volunteers, have planted approximately 8,000 trees so far, and are currently scaling up their work significantly. There is a huge groundswell of desire to plant and protect trees – they provide a simple means for people to take easy, positive actions.

If you don’t already subscribe to the magazine, Women’s Running is packed with workouts to build strength and endurance, as well as nutrition advice to properly fuel your training. There are physios on hand to offer expert guidance, and inspiring motivational features. Plus, there’s a huge reviews section crammed with all the latest gear, along with training advice to push you faster and further!

Subscribe here to get 45% off the cover price and grow ten trees.

Choose sustainable clothing with Tribe Sports

Eco-conscious apparel company Tribe Sports are offering 60% off their sustainable running gear this Black Friday. They’re a brilliant company, growing a tree for every purchase, aiming to improve air quality and cleaning up our running trails year-round.

We should be buying our gear from brands like Tribe Sports regardless, but their Black Friday deals are a great place to start. We’re most excited about this 3-in-1 running jacket – it’s lightweight and protective, and they’re even working on a recycled version! Read more about their sustainability initiatives here.

Written by

Holly Taylor

Holly Taylor

Holly Taylor is the digital editor of Women’s Running and co-host of the Women’s Running podcast, where she shares her running journey as well as the inspiring stories of women runners all over the country. She’s never been the sporty type, but running is the first time she’s felt real joy in getting active. She loves talking about running with a community of inclusive and supportive runners, and Women's Running is the perfect space for this. She's currently aiming for a half marathon PB!

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