Join the 21 million step January mental health challenge - Women's Running

Join the 21 million step January mental health challenge

Author: Kate Sellers

Read Time:   |  January 21, 2021

The Step Up Challenge wants to support, motivate and inspire people to move throughout lockdown

If there’s one thing we’re getting really good at now, it’s joining virtual challenges– and if you need a little motivation to keep moving at the moment, then this one’s for you. Running brands inov-8 and COROS Wearables have teamed up to create the Step Up Challenge, asking runners, walkers and more to log their daily number of steps in a bid to amass 21 million steps before the end of January.

The premise is simple: head out every day for a walk, run or any other sports activity (within current local and government guidelines, of course), then log your steps here, via the inov-8 website. Both brands are offering daily prizes to those who get involved, including award-winning running, hiking and fitness kit, as well as GPS watches.


“In June last year, we digitally brought together a team of more than 1,000 runners globally to complete a 25,000-mile virtual lap of the world in a week,” says Michael Price, COO of inov-8. “It was a huge success and helped to support, motivate and inspire people through these difficult times. Now, we’re stepping things up a level and we want you to join us – and in doing so, enjoy the mental health benefits that exercise has to offer.”

Watches, mobile phones or pedometers can be used to count steps, and the challenge is open worldwide. Find out more about it and sign-up via the inov-8 website.

Written by

Kate Sellers

Kate Sellers

Kate is our Senior Digital Executive and a keen runner. She's also a qualified Personal Trainer and yoga teacher, so she knows her stuff about workouts, cross-training and stretching. She loves to combine running and exploring, so you'll often find her testing out the latest kit in exciting locations across the UK and beyond. Kate champions exercising for enjoyment. "Most of the year, you'll find me running for fun and wellbeing," she says. "That being said, I do still love the thrill of training for a race from time to time!"

Meet the team

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