HOKA launch a 100km Strava Challenge for February

January was full of fun running challenges for us to get stuck into – we loved having a goal to work towards, motivating us to get outside in the winter weather. If you’re looking to keep that momentum up through February, then this one’s for you – HOKA have just launched their 100k Strava Challenge.

The challenge is inspired by Project Carbon X 2, which took place at the end of January. HOKA athletes came within seconds of breaking the 100k World Record wearing HOKA’s new endurance shoe, the Carbon X 2.

Now it’s our turn – they’re inviting us to rack up 100km in runs tracked on Strava throughout February. While we might not quite be heading for the world record, we think it’s a great way to keep motivated, and ideal for those of us who are working up to 10k+ regular runs.

The challenge is free to enter, has no time requirements for the tracked runs and those who complete the 100km will be in with the chance to win a pair of the Carbon X 2 trainers. Find out more about it here, and sign up via Strava here.